Masterclass at Stuttgart Media University finished the e-Book with the topic: „Will the invisible hand become visible?“

Students of the seminar „Integrated Marketing Communication“ researched eight marketing approaches: Promotion (Market Communication) Crossmedia Marketing Corporate Communication and Stakeholder Dialogue Customer Relationship Marketing Social Media Crowdsourcing Social Local Mobile Communication Mobile Marketing Based on these results, the students developed a matrix which makes the invisible hand visible. The e-Book shows the results of this research. […]